Saturday, September 16, 2017

It's a car, not a billboard (de-badging)


We don't need no stinking badges.

The car is extremely over-badged. It's a car, not a billboard. There is no need for excessive branding, The number of occurrences of the brand names or brand symbols is at least 20. Imagine a t-shirt that had 20 sewn-in labels sticking out all over it. Totally excessive, intrusive, irritating, and they are not paying me to do all that advertising for them. It is unnecessary to SHOUT the branding. Go low profile.

Some de-badging is easy, such as the front grille horse and the rear deck Ferrari name, and the horse on the rear. Maybe I can design some sort of terrycloth seat covers that will cover the horses on the headrests.

Other besmirchments will be dealt with in a more customized manner, and will take time to design.

When a man traveled by horse, he would brand his horse in one place, not all over the animal, and it would be his brand, not some horse manufacturing company. 

I am a quiet man.
A minimalist.

One yellow badge on the nose, in the traditional placement.
That's it.
Internal badging on the door sills, and once in the cabin on the steering wheel center, or on the center of the dashboard, under the display.
Period.

Add badging in the form of a Personalized (Vanity) License Plate with the website URL. Plain frame.

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